We build
innovative beverage concepts & brands

You’re in great company

BlueLime is an innovation lab creating new beverage concepts and ecosystems of brands, rituals, formulas, packaging, drinkware and equipment.

Together

Partners in your innovation journey

We provide consulting services to help our clients with the development and launch of new beverage concepts.

Further

Creating the future of beverages

We partner with both established players and startups with great ideas, as well as funding and launching our own brands.

What we do

We provide consulting services to accelerate your innovation journey and grow your impact.

Business opportunity & concept ideation

Looking for the next big thing? We help you find it and the best way to make it succeed on the market.

Branding &
storytelling

We know how to create beverages that get people talking. We’ll make your concept part of the conversation with branding that makes a splash.

Prototyping &
development

We work with you to optimize your process and figure out what works, so your product makes the impact it deserves.

Packaging
design

From unique delivery systems to innovative look & feel, we make your beverage stand out from the crowd.

Beverage
formulation

We’re experts in the science and technology of making things delicious, and we’re always up for a new challenge.

Production &
launch

We work with you to maximize your impact when you deliver your beverage to market.

About

Hernan Marina

Founder

A creative problem solver, Hernan combines passion with over 25 years of experience in beverage and technology ventures. Hernan has led the development of breakthrough concepts, digital ecosystems, products and brands. He is the inventor behind beverages in pods and curbside recyclable shots, rethinking the consumer experience, go to market, packaging and reusable drinkware and building a futuristic, more sustainable manufacturing plant.

Our Team

^{Our goal is to deliver exceptional results and exceed our clients' expectations by providing customized solutions that meet their unique requirements. To accomplish this, we collaborate with a network of strategic partners who bring specialized expertise to each project. These partners work seamlessly with our teams, providing additional resources and skills that enhance our ability to deliver outstanding results. At Bluelime, we believe that success is achieved through collaboration and the integration of diverse skills and perspectives:}

_Auxis

Consulting & Outsourcing

Auxis helps companies achieve peak performance in their backoffice so they can operate at their optimal level and become more competitive, agile, and efficient in an ever more disruptive world. Focus on two primary areas: Digital Transformation and Business Operations Services including Finance & Accounting, Technology and Customer Service.

_FIRMA

Branding

FIRMA is a full-service Branding and Innovation agency in Barcelona-Miami-L.A. We create brands for game-changers. We believe that combininginnovative processes, business strategy and a creative perspective is thesecret to success when it comes to brand challenges.

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Beverage R&D & Manufacturing

Strives to be recognized as a premier incubator and copackerfor beverage innovations. Specializes in custom designed packaging, sustainabilitysolutions and hot-fill functional beverages.

We buildinnovative beverage concepts & brands