Team

Corporate experience. Entrepreneurial understanding.

Blue Lime’s lean core team in Miami, Florida, works alongside a network of specialists and talent across the United States, Mexico, Argentina, and Spain.

Innovation & Venture Strategy

Team

Hernan Marina

A former Vice President of Business Innovation at PepsiCo, he combines corporate leadership with entrepreneurial experience in consumer products and digital ventures. He created and led PepsiCo’s innovative brand and venture behind the first functional beverage pod platform, taking it from concept to commercialization. He later expanded the platform into Gatorade Gx Pods. His expertise spans innovation strategy, brand and product development, business models, and go-to-market planning. An inventor with more than 60 patents and publications globally, Hernan brings a practical understanding of how to turn new ideas into viable businesses.

The right expertise for your next stage.

Our network brings expertise in brand and product strategy, design, DFM, manufacturing, global supply chains, commercial development, and international markets.

We bring relevant specialists into a project or explore embedded assignments when your startup needs experienced people working within the team.

Explore embedded assignments

Let’s talk

New possibilities start with a conversation.

Tell us what you’re building, where you are today, and what would help you move forward.

Contact us